advocacy in a new album aptly titled, ‘Timeless’.
The album ‘Timeless’ is classic and has 13 tracks, three remixes and collaboration inputs of four artistes; J’odie on ‘Lovey Dovey’, Jhibo on ‘Awarawa’, Fragrance on ‘Bad as I Bad’ and Kiki on ‘No be Oyinbo’.
And he and his management company plan to sell the new album for N1, 000.
It is an initiative he called the advocacy move for the industry. Speaking further he, said ‘I don’t think N1000 is too much, I think the music is worth more than a thousand naira. A thousand naira is not much for a CD you are going to have for a life time, if you consider how much you spend to buy things like recharge cards and the likes. Those who have been investing in music have not been making money. If I decide to invest in a young artist now, the truth of the matter is that, I’ll promote the young artist but there will be no return on investment except if the person becomes very successful or get one endorsement or the other.
That’s why it’s only the artists who have been investing in the industry. No business man is coming to the industry to say this is a lucrative business, I want to invest in it; only the artists are doing the investment and it’s not enough. All the major recording companies have pulled out of the country because of that, so, we need to create the atmosphere to encourage them to come back so that the business will be as big as it ought to be’.
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